It has been a grocery shopping day, and once again I have chickened out on buying pie-in-a-can.

I have an ambivalent relationship with pie-in-a-can. I see it on the supermarket shelf and it is simultaneously enticing and scary. If I am honest with myself, there’s really no way that pie-in-a-can could possibly be a good thing for the world. But how do they get the pie into the can? And who surveyed the market for retail foodstuffs and perceived an empty niche for canned pie? Did they consider other pie delivery techniques and reject them, or did they just jump straight to the can idea?

I’ve only seen pie-in-a-can in my neighbourhood supermarket, never anywhere else. As far as I know, it is not available from other vendors. Sometimes I wonder whether it has been placed there just to tempt me, like a new apple of Eden forged from meat and pastry, its dangerous secrets sealed away. In a can.

This entry was posted on Wednesday, February 4th, 2004 at 7:52 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.