My brother-in-law Raymond is gearing up to sell a new energy drink. New to New Zealand anyway - apparently “Dark Dog” is very popular in Europe.
Tonight we were sitting around talking about advertising, and Ari mentioned that you don’t see many ads aimed at Koreans in New Zealand. And that led to my amazing advertising plan. It works like this: you make a very simple ad, using the product’s colours (in this case mostly yellow, with black and red highlights). It doesn’t have anything flash, just a bit about the product and a slogan, and then a picture of the can. And perhaps “Now available in New Zealand”. The exact text is immaterial.
Because you do the first one in Maori. Not with subtitles, just Maori. If people don’t speak Maori, they can see the picture of the can.
Then you do the next one exactly the same but in Samoan.
Then you do one in Mandarin.
And you continue in this fashion: Tongan, Korean, Arabic, Spanish, Hindi… all the languages that are spoken in New Zealand. English can come somewhere down the track too.
I think that would attract attention. And because most people wouldn’t be able to understand most of the ads, the only thing they’d have to go on would be the picture of the can.
We’ve been sedated by the gasoline fumes and hypnotised by the satellites and d’you believe in what is good and what is right?
The Beat(en) Generation, The The